They say laughter is the best medicine, and for your marketing strategy, that just might be true. Check out some of these ways humor can help your marketing campaigns, and even a few tips to get you there.
It’s been called the “summertime slump,” as many small businesses experience a decline in sales during the hot, lazy months. So how can you combat this slump? By staying current in marketing strategies, of course.
Press Releases are a great way to reach all types of news outlets with your marketing message. However, if they're done incorrectly, your marketing efforts could end up in the trash before they ever take off in the first place.
Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission.
The single most important aspect of marketing is to make sure that the message you want to convey is the same message that your audience receives. That means your business needs to develop a clear, concise message that is easily relatable with your marketing efforts.
There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.
In the days of marketing past, an elevator pitch was all the rage. Picture this—you hop in the elevator and have one chance to pitch your idea before the doors open and your prospect skips off into the sunset.