Look out Groupon! Everybody wants to be LivingSocial
Posted on 01/31/2011
Social media websites keep popping up like wild flowers. Groupon emerged in recent years as a unique kind of social media concept. You get incentives to get your friends to set up accounts at Groupon.com. Each morning you receive an e-mail deal from Groupon, typically half off a product or service, based on your geographic location. Here’s the catch—in order for you to get the deal, enough people have to buy in so everyone can get it. So essentially Groupon gets friends talking on other social media sites, like Facebook, about products and services in their community.
LivingSocial is now on the scene utilizing a similar model. They’ve recently made a name for themselves partnering with Amazon. Here’s their story and what you, as a small business owner, can take from their recent success.
Partnering with popularity.
Spending money to make money.
What works for your competitors…
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